About this cookie policy
This Cookie Policy explains what cookies are, whether this website uses them, and the small number of third-party services the site relies on. For how we handle personal data more generally, see our Privacy Policy.
Our approach in short
This website keeps tracking to a minimum. Without your consent it sets only the essential cookies needed to work. We use Google Analytics 4, and may use Google Ads, to understand how people find and use the site and to measure our advertising. These run in Google’s consent mode: until you accept, they set no cookies and no advertising identifiers, and any measurement is anonymous and aggregated. We also use the LinkedIn Insight Tag to measure our LinkedIn advertising and to show Beacon adverts on LinkedIn to people who have visited the site. Because LinkedIn offers no equivalent cookieless mode, that tag is not loaded at all unless you accept: choose “Necessary only” and your browser never contacts LinkedIn. We do not sell your data. Some pages also embed third-party content (our live LinkedIn feed and YouTube videos) which can set optional cookies. Optional analytics, advertising and embedded-content cookies are only enabled once you accept them. When you first visit, a cookie banner lets you choose “Accept all” or “Necessary only”, and you can change your choice at any time.
What are cookies?
Cookies are small text files that a website can store on your device when you visit. They are commonly used to make a site work, remember your preferences, keep it secure, or measure how it is used.
Cookies this website uses
We group cookies into the categories below. We use Google Analytics 4, and may use Google Ads, to measure our marketing, and the LinkedIn Insight Tag to measure and retarget our LinkedIn advertising; all of these are consent-gated and set no cookies until you accept. We do not use the Meta (Facebook) pixel or any other advertising tag not listed here. Your consent choice itself is remembered in your browser’s local storage (not a cookie), so we can honour it on future visits.
- Essential: needed for the site to function and to remember your cookie choice. These are always on and require no consent.
- Optional - embedded content: set only if you accept. When a page containing our LinkedIn feed loads after you have accepted, the provider may set cookies on your device to deliver, secure and measure engagement with that content. If you decline, the feed is not loaded and no such cookies are set.
- Optional - analytics & advertising (Google): set only if you accept. Google Analytics 4 measures how the site is used, and Google Ads measures which adverts lead to an enquiry. If you choose “Necessary only”, Google’s consent mode keeps these in a cookieless state: no cookies are stored, advertising identifiers are removed, and Google receives only anonymous, aggregated signals it cannot tie to you. If you accept, they may set cookies (typically _ga and _ga_<id>, which expire after up to two years) to recognise returning visits and attribute an enquiry to the advert or search that led to it, and Google may use them to show Beacon adverts to people who have previously visited the site (remarketing).
- Optional - advertising (LinkedIn): set only if you accept. The LinkedIn Insight Tag lets us measure which LinkedIn adverts lead to an enquiry, and show follow-up adverts to people who have visited the site. If you accept, LinkedIn may set cookies (such as bcookie, lidc and UserMatchHistory) and may recognise you if you have a LinkedIn account. If you choose “Necessary only”, the tag is never loaded and no request is made to LinkedIn at all.
Third-party services we load
To provide the site we rely on a small number of external services:
- Google Analytics 4 & Google Ads (googletagmanager.com): we use Google Analytics 4 to measure how the site is used, and we advertise through Google Ads. The measurement tag loads on every page but runs under Google’s consent mode: before you accept it stores no cookies, strips advertising click identifiers, and sends only anonymous, aggregated measurement. Your device’s IP address is necessarily shared with Google to deliver the tag; Google Analytics 4 does not store full IP addresses. If you accept, cookies are set, we can see which campaign, advert or search term led to an enquiry, and Google may show you Beacon adverts elsewhere (remarketing). Google acts as our processor for analytics data. You can opt out at any time by reopening the cookie settings, or install Google’s opt-out browser add-on.
- LinkedIn Insight Tag (snap.licdn.com, px.ads.linkedin.com): used to measure our LinkedIn advertising and to build retargeting audiences. Unlike the Google tags, this one is only loaded after you accept — LinkedIn provides no cookieless mode, so there is no privacy-preserving state to run it in beforehand. Once loaded it may set advertising cookies and, if you have a LinkedIn account, LinkedIn may associate the visit with it. LinkedIn acts as an independent controller for this data; see the LinkedIn Privacy Policy. You can withdraw consent at any time by reopening the cookie settings, and control LinkedIn’s own advertising preferences in your LinkedIn account settings.
- Google Fonts: our pages load typefaces from Google’s font servers (fonts.googleapis.com and fonts.gstatic.com). This sets no cookies, but your device’s IP address is necessarily shared with Google in order to deliver the fonts.
- Contact form (Formspree): if, and only if, you submit an enquiry through our contact or review form, the details you enter are sent to Formspree, which forwards the message to us. No cookies are set on your device when the page loads.
- LinkedIn feed (SociableKit & LinkedIn): our Media & Insights page can display our latest LinkedIn posts through a widget provided by SociableKit, which shows content from LinkedIn. This is optional content: it only loads after you accept optional cookies, at which point SociableKit and LinkedIn may set their own cookies. If you choose “Necessary only”, the feed is not loaded and you can view our posts on LinkedIn directly instead.
- YouTube video gallery (Jotform): our Media & Insights page displays our latest YouTube videos through a gallery widget provided by Jotform (jotform.com), which shows content from our YouTube channel. Delivering the gallery loads a script from Jotform and necessarily shares your device’s IP address with Jotform, but it sets no cookies on your device when the page loads. If you choose to watch a video, you are taken to YouTube, where YouTube’s own cookie and privacy policies then apply.
- Outbound links: some pages link to our profile on LinkedIn and other external sites. When you follow such a link you leave our site, and the destination’s own cookie and privacy policies then apply.
Changing your choice
You can change your mind whenever you like. To review or update your preference, reopen the cookie settings and choose again. Your selection is stored only in your browser, so if you use a different browser or device, or clear your browser storage, you will be asked again on your next visit.
Managing cookies in your browser
Separately from the choice on our banner, you can control and delete cookies through your browser settings at any time. Blocking cookies may affect how some websites work; on this site it would only affect the optional embedded content described above. To find out more about managing cookies, visit www.allaboutcookies.org.
Last updated: September 2026